About FFNY

Friends From New York is a culture label born downtown and built by friends. We archive the city’s past while making the present feel alive: tees, crews, objects, and stories that nod to club flyers, corner-store slang, zines, gallery nights, DJs, and the characters who never left.

We make goods for lifers and the lovingly obsessed: day‑one New Yorkers who are still here, and the creative class that keeps the city weird, sharp, and generous. Our Instagram is a living scrapbook of downtown pop culture. Not to mourn what’s gone, but to show how it still drives what we wear and make today.

Wear FFNY and watch what happens. People clock it. Conversations start. Six degrees collapse to one. That’s the point: friends recognizing friends, in a city that never stops making culture.

Who We Serve

• Day‑one New Yorkers still making new New York.
• Artists, DJs, filmmakers, photographers, writers, designers, skaters, servers, sound techs, neighborhood heroes.
• Lifers who never left and the lovingly obsessed who carry the city’s heart everywhere.
• People who show up, pass it on, and keep the lights on.

From the Founder

Friends From New York started the way the best things do: organically.

I’m a city kid. Public school, private school, uptown, downtown. No money, all the money. New York shows you every version at once and teaches you grit with a side of grace. Growing up in 90s NYC, the city still felt raw. My generation took that layered upbringing and built culture with it. This place raised us.

While living in Berlin, my friends were fascinated by New Yorkers. It reminded me how the spirit of the city translates anywhere. I walked those neighborhoods thinking about my talented people back home and how to bring them forward. That’s when the name landed: Friends From New York.

This brand is a platform for the community that shaped me: artists, DJs, filmmakers, photographers, writers, designers, neighborhood heroes. Lifers who never left and anyone who carries that New York heart and hustle wherever they go.

Everyone wants a friend from New York. Life’s better when one shows up at the right time with the right energy. Welcome to FFNY. We’re just getting started.

—Heidi